Verto Analytics' latest report on the cross-device consumer

Posted May 8, 2017

Cross-device behavior is increasingly the norm among consumers. To better understand who these cross-device consumer are—and where they spend their time and attention—we’re excited to announce our latest research report, Who Is the Cross-device Consumer?

We analyzed the cross-device behavior of today’s consumer, including some of the most popular apps by age group, differences in cross-device ownership, and profiles of three ‘super’ users—people who spend more than twice as much time on games, shopping/e-commerce, and music apps than the average consumer.

Highlights of this report include:

Cross-device behavior of Millennial and Generation X consumers
Device and app usage over the course of a week and month
Profiles of three different super users

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consumer behavior, cross-device, cross-device consumer

Connie Hwong

Connie is the global content marketing director at Verto Analytics. Prior to Verto, Connie held positions at ABB and Gigaom, and worked with brands like AOL and Zendesk. When she's not tracking down (and telling) interesting stories behind Verto's data and people, she's busy cycling around Berlin in pursuit of strong coffee and interesting music.