Multi-screen video consumption is on the rise, but consumption habits vary widely among consumers. We collaborated with YuMe, one of the leading video-based adtech players, around new research that addresses key topics, such as:
- What does multi-screen usage look like during a day in the life of a digital consumer?
- How are connected TVs, gaming consoles, and streaming media devices affecting consumers’ use of digital video, both short and long form?
This type of audience measurement research is vital for publishers trying to position themselves in front of video-centric advertisers, or for advertisers/agencies considering how to invest in the right media mix for their video-based advertising.