Jay Imus, Former comScore Executive, Will Lead U.S. East Coast Sales
SAN FRANCISCO, Dec. 20, 2016 /PRNewswire/ — Verto Analytics (http://vertoanalytics.com), the world’s first consumer-centric measurement company, today announced continued market momentum with a 300 percent increase in month-to-month revenue and the addition of several Fortune 500 customers to its customer list, including Microsoft, Yahoo, Universal Music, Zynga, and Telegraph. Verto’s rapid growth is fueled by a looming industry need for a new measurement methodology that can keep pace with cross-device consumers and how they engage with media and devices during the course of a day.
“A consumer-centric approach to measurement is what brands, advertisers, and publishers are demanding—behavioral data from a single-source panel coupled with comprehensive demographics, deep behavioral metrics, and real-time insights,” said Hannu Verkasalo, founder and CEO, Verto Analytics Inc. “In the last five years, consumer media consumption has changed dramatically—more than during the previous 50 years—but audience measurement methods have not. We offer a relevant alternative to help our customers to track the industry around them, and make better decisions around media planning, M&A, growth strategies, product roadmapping, and audience monetization tactics. Because our approach is providing far more actionable insights to solve concrete business problems, the industry is responding.”
Verto Watch, the company’s flagship syndicated research service, provides daily data from cross-device rankings to audience demographics, and from deep competitive metrics to detailed day-in-life charts. Verto Watch is accessible 24/7 through an online reporting tool, the Verto Monitor. Customers use the data to measure, validate and quantify the time consumers spend on different kinds of devices, on various apps and web services, and on any platform they use today. Verto Watch covers apps, games, video, websites, music, digital devices, and more. Customers can create trend reports, market share analyses, and competitive benchmarks, and they can use these insights to engage more effectively with their target consumers. Verto Watch turns consumer-centric data into market insights for brands, creating a new standard for measurement—no matter the device or service of the present or future.
In 2016, Verto also announced new offerings and partnerships:
- Introduced the Verto App Watch, a mobile app audience measurement solution that offers in-depth mobile app behavioral data with actionable insights and real-time reporting.
- Formed a research partnership with Statista, providing the company with ongoing research and measurement data on digital consumer insights.
- Launched its syndicated media measurement services in the UK In September 2016.
- Announced the Verto Retention Reports, a new framework that allows mobile app developers and digital publishers to understand app retention and calculate the ROI of their ad spending on mobile.
“Verto Analytics has been a superb data and insights partner for us,” said Matt Penfield, VP of Consumer Insights at Zynga. “Their behavioral measurement data supports a variety of our strategic planning initiatives related to player behavior and growth opportunities.”
Verto continues to attract well-known industry executives to its ranks. The company has hired Jay Imus, former comScore executive, as the vice president of East Coast sales. A measurement industry veteran, Imus has a deep background in mobile, internet, and adtech sectors. During his tenure at comScore, Imus was instrumental in launching new research service initiatives and data deals. In his new role at Verto, Imus will be responsible for developing new business and partnerships on the East Coast.
“Verto is gaining market traction because its vision matches the future of audience measurement better than anything else out there,” said Imus. “I look forward to being a part of this momentum and seeing Verto customers succeed as a result of better insights.”
Verto has rolled out its services in many markets outside of the U.S. and has opened offices in London, San Francisco, Singapore and Frankfurt as hubs for business development, marketing, and sales.
About Verto Analytics
Verto Analytics provides a consumer-centric audience measurement solution for monitoring the complex behavior of today’s consumer on every device, app and platform they use throughout the day. Verto provides data and insights to inform marketing, competitive intelligence, media buying, and product strategy and development. Backed by EQT Ventures, Conor Venture Partners and Open Ocean Capital, Verto is a privately held global company with offices in New York City, San Francisco, London and Helsinki, Finland. Read our blog, follow us on Twitter, or learn more at https://vertoanalytics.com.
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