Verto Watch cross-device audience measurement solution earns distinguished industry recognition for technology breakthrough
SAN FRANCISCO, CA – (February 5, 2018) Verto Analytics (http://vertoanalytics.com), a consumer-centric media measurement company, today announced it has been recognized as the winner of the Media Excellence Awards (MEA) for its revolutionary product Verto Watch in the Technology Breakthrough Category. The product, already adopted by many of the leading technology companies and an increasing number of digital publishers, has changed the paradigms of audience measurement, moving from platform specific data to single-source consumer insights.
The MEA is recognized as the most influential awards show honoring innovation and leadership in mobile entertainment, lifestyle and technology, celebrating companies from content creators to multi-platform distribution and beyond. Verto Watch, which provides a multi-dimensional view of the digital consumer by offering on-demand research on cross-device consumers, was nominated alongside other powerful industry tools by Drawbridge, Nextivity, and Qualcomm. Other winners from the night included IBM Watson Media, winning for Excellence in Artificial Intelligence and Warner Bros. Worldwide Television, winning in Excellence for Delivery Platform.
Companies have long relied simply on downloads and other insufficient metrics to measure an app’s success or gauge a web site’s performance, but they merely tell a small part of the story. Having access to consumers’ cross-device interactions, second by second, has become a business imperative for companies to stay competitive, boost customer engagement and loyalty, and improve business outcomes. For many of Verto’s customers, deep audience metrics, strong third party validation, and comparable data across both old and new media platforms, are critical to continuously improve products and audience monetization.
Verto Watch provides brands, publishers, and researchers with hard measurement data for apps across all key operating systems and devices – including time spent, stickiness, session lengths, in-app monetization, deep demographics, daily usage, churn, in-app activity and funnel analyses – going far beyond other app monitoring services. Today, companies need insights to make data-driven business decisions on increasingly mobile-centric audience acquisition and monetization. With standard or customizable reports, companies can create day-in-the-life views of target customers from powerful data-driven insights to make intelligent business decisions.
“The unique measurement methodology of Verto Watch helps a range of companies validate assumptions, track competitors and market trends,” said Hannu Verkasalo, CEO of Verto Analytics. “Our vision is to be the industry’s go-to-source for consumer behavioral insights, enabling our customers to design experiences that increase engagement and loyalty and drive results. We’re honored to receive this award and industry recognition, as we continue to push the envelope on consumer insights.”
To learn more about Verto Watch and Verto’s measurement platform visit: https://vertoanalytics.com/verto-watch/
Details about each winner can be found on the MEA website.
About The Media Excellence Awards
The Media Excellence Awards is the only award program in the industry of its caliber which recognizes and honors companies that have truly set the bar of achievement and quality in their respective fields. From leading brands to studios, carriers and startups, the Media Excellence Award organization has been honoring innovation and leadership in mobile technology and entertainment–from content creation to delivery–for a decade.
About Verto Analytics
Verto Analytics is a media measurement platform that offers a holistic view of the consumer — their behavior along with demographics, lifestyles, attitudes, and interests. Verto owns and operates a single-source, passively metered panel that gives us the power to measure behavioral changes over time across all media — second by second. Through a platform that democratizes behavioral research, brands, publishers, and researchers can benchmark against competitors and the market, fill in the gaps in the consumer journey, and identify ways to increase engagement and loyalty.
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