Brennan Brings Extensive Research and Audience Measurement Expertise to Verto Analytics
SAN FRANCISCO, March 14, 2018 (GLOBE NEWSWIRE) — Verto Analytics (http://vertoanalytics.com), the consumer-centric measurement company, today announced it has appointed Patrick Brennan, a veteran research executive, to become president of the company in the U.S. Patrick will lead Verto’s marketing, sales, and customer success in the U.S.
Recently capping off 2017 with a 48 percent increase in month-to-month revenue, Verto’s significant growth both in the U.S. and globally is a testament to the company’s position as a go-to source for providing single-source, cross-platform audience measurement and eliminating media fragmentation. Patrick’s appointment to Verto will help drive this momentum in the U.S. market specifically, ensuring brands and publishers gain access to Verto’s unique behavioral data streams for a holistic view of consumers, and to drive insights and actions for their own growth.
“I am thrilled that Patrick will be joining our team and further driving our growth in the U.S. market,” said Hannu Verkasalo, CEO of Verto Analytics. “Patrick’s vision and extensive background in audience measurement is a great addition to Verto as we strive to better serve brands, advertisers, and publishers, and move their businesses forward.”
“What captured my interest with Verto is their strong emphasis on delivering transparent, single-source consumer observations that are valuable to their brand and agency partners,” said Patrick Brennan. “I am excited to continue that service so that Verto can grow into the standard for cross-device consumer behavior.”
Brennan has more than 30 years of experience managing and leading businesses. His background includes working directly with marketers across areas such as campaign verification, brand health measurement, advertising measurement, and audience measurement. He served as Vice President of ARS Group, managing accounts across North America, South America, and Europe. Following comScore’s acquisition of ARS in 2010, he assumed a leadership role to manage comScore’s full portfolio of services with key global accounts. Brennan’s most recently served as an equity partner with MSW Research in New York. He will be based in Cincinnati.
About Verto Analytics
Verto Analytics is a media measurement platform that offers a holistic view of the consumer — their behavior along with demographics, lifestyles, attitudes, and interests. Verto owns and operates a single-source, passively metered panel that gives us the power to measure behavioral changes over time across all media — second by second. Through a platform that democratizes behavioral research, brands, publishers, and researchers can benchmark against competitors and the market, fill in the gaps in the consumer journey, and identify ways to increase engagement and loyalty.