In addition to the executive appointment, Verto announces new board members Ralf Wahlsten from OpenOcean, and Tony Nysten from Finnish Industry Investment, into the board of directors
New York City, USA
July 31, 2020, at 9am NYC time
New York, NY – Verto Analytics Inc., a behavioral analytics data company based in New York City and Helsinki, today announced the expansion of its executive team and board of directors. The new nominations help Verto’s newly appointed CEO, Pat Brennan, drive Verto’s growth strategy.
Verto announced that Surath Chatterji—who previously served in pivotal technology leadership roles at games streaming platform Hatch (spun out of Rovio Entertainment) and popular game engine and services company Unity Technologies—has been appointed as Verto’s VP of Technology. Surath joined Verto this spring to take over the Finnish Data Lab team that is tasked with improving Verto’s measurement technologies, data science, and behavioral market research methods and methodology. In this new role, he will be based in Helsinki, Finland, and will report directly to Pat Brennan, Verto’s CEO.
“Verto is doing really important advancements in cross-device online behavioral analytics, which helps companies and brands in researching, building, marketing, and selling products more effectively. I am really excited to be a part of this journey to lead Verto’s Finnish Data Lab and help our customers with the data that we collect, process, and enrich across all our panels,” comments Surath Chatterji, Verto’s new VP of Technology.
Verto also announced that Ralf Wahlsten, partner at OpenOcean (one of Verto’s first investors) has joined Verto’s board of directors, effective June 2020. With a management consulting background, Ralf has broad experience in areas such as corporate and business strategy development, business process reengineering, and marketing strategy from top consulting firms, including AT Kearney, Booz-Allen, and Indevo. He holds a Master of Science degree in Engineering from Helsinki University of Technology (Aalto University). In addition to the board role at Verto, Ralf holds board memberships at MariaDB, RapidMiner, Nordic Telecom, and HeavenHR. He was also one of the founding members of OpenOcean Capital, a leading European venture investor.
Additionally, Verto confirms that Tony Nysten has joined Verto’s board as a board observer, representing Finnish Industry Investment, where he works as an investment manager. Finnish Industry Investment led a venture capital funding round in 2016. Tony has vast experience working with and building growth companies in the Nordic markets. He has also been involved with investments into Swappie, IQM Quantum Computing, Wirepas, Zervant, Iceye, Nosto Solutions, and Oura Health, among others.
“Tony and Ralf both bring a fresh and diverse voice to our board. We are thrilled to have them both advising our management team during this important growth stage for us here at Verto,” says Pat Brennan, Verto’s CEO, about the new additions to the board.
About Verto Analytics
Verto Analytics is a media measurement company. Its behavioral analytics platform helps brands and companies get a holistic view of consumers, including their behavior, along with demographics, lifestyles, attitudes, and interests. Verto Analytics owns and operates single-source, passively metered panels in different countries; these panels measure behavioral changes over time across all media, second by second. Brands, publishers, and researchers leverage Verto’s services to benchmark against competitors and the market, fill in the gaps in the consumer journey, and identify ways to increase engagement and loyalty. Verto’s behavioral research platform equips market researchers with deep, passive meter data solutions and the application of triggered surveys on top of the panel. Verto has been awarded in many market research categories over the years, including being named the winner of the Media Excellence Awards in the Technology Breakthrough category.
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For more information:
Hannu Verkasalo, +1 (347) 223 1856