Verto’s executive hires are helping the company keep pace with growth and achieve strategic business objectives, including market expansion into new verticals in the U.S. with Verto’s portfolio of audience ratings and insights services
New York – February 21, 2019 – Verto Analytics is pleased to announce it has hired several new executives to support Verto’s growth in key areas of its business. Additions to the team include the following.
- VP of sales Tony Perucca in Seattle, Washington
- VP of client services Jenni Hartwig in San Francisco, California
- VP of custom research Vinayak Nair in Toronto, Canada
- VP of finance Paul Stenback in Helsinki, Finland
Tony Perucca, based in Seattle, has been appointed as VP of sales to oversee the growth of Verto’s presence in the Pacific Northwest with local technology clients. Tony helped lead the Seattle office of Comscore for many years, with solutions ranging from competitive intelligence and audience ratings, to segmentation models and survey research. His role is to manage the growth for Verto’s local Seattle office and expand the availability of solutions to local technology customers.
As new VP of client services, Jenni Hartwig has bolstered Verto Analytics’ focus on the customer experience. She combines strong strategic thinking with peerless work experience in the media measurement industry, and has 20 years’ of experience working with top technology clients in behavioral analysis and custom research. Her background includes work at Comscore, where she led client teams in custom solutions, account management, and sales. She is based in Verto’s San Francisco office.
As VP of custom research, Vinayak Nair is helping Verto make its offerings available in new verticals and markets by leading Verto’s U.S. market insights and analytics team. He also supports solutions development for Verto’s enterprise customers globally. He is based in Verto’s Toronto office, in Canada.
Hartwig, Nair, and Perucca all report to Pat Brennan, president of Verto Analytics.
“More and more companies are recognizing that cross-device, behavioral analysis should be core to their research approaches in brand tracking, ad evaluation, and basic consumer understanding,” says Brennan. “Given our unique panel assets, we felt it was time to bring in proven and highly talented leaders like Jenni, Tony, and Vinayak to help guide both our capability and clients through this transition.”
In addition, Paul Stenback has joined Verto as VP of finance, in Verto’s Helsinki Data Lab and Verto global headquarters. Paul brings a long background from technology growth companies (e.g. LeadDesk) and M&A consulting (e.g. Ernst & Young) with him; he is helping Verto organize and manage financial planning, budgeting, and investor relationships. He reports to Hannu Verkasalo, CEO and founder of Verto Analytics.
Customers like Google, Zynga, Spotify, Yahoo and CNN have endorsed Verto’s single-source audience measurement data in their respective use cases around consumer journeys and competitive intelligence.
About Verto Analytics
Verto Analytics is a media measurement company that offers brands, publishers, and researchers a holistic view of consumers—their behavior along with demographics, lifestyles, attitudes, and interests. Verto owns and operates single-source, passively metered consumer panels that measure behavioral changes over time across all digital media—second by second. Verto clients use its proprietary data and custom offerings to benchmark against competitors and the market, fill in the gaps in the consumer journey, and identify ways to increase engagement and loyalty.
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