Our world has changed significantly since the advent of digital devices. It all began with desktop computers digitizing many of our daily activities both at home and at work. Then the advent of laptops incited a revolution to free our digital lives from the constraints of time and location; for the first time, we could consume digital content in a semi-mobile manner. Finally, the past decade saw smartphones and tablets rise to prominence, allowing us to consume digital content in a truly mobile fashion.
While websites were the original medium for online interaction in the PC era, dedicated mobile applications have taken their place on smart devices. Today, there are apps that help users accomplish just about everything, including many apps that serve very unique needs. How, then, does one app or property stand out in such a crowded marketplace?
In order to answer this question, it is essential for us to understand how consumers access the services and properties across multiple devices, either via the Web or via apps. User reach only tells one part of the story, though, in an increasingly digital world, it is imperative companies understand how different demographic groups engage with digital content and how well digital publishers are able to serve these groups. Moreover, it is fundamental for any digital publishers to know the usage patterns of their digital media users versus that of their competitors.
The goal of this report is to offer you a snapshot of the US digital content market, based on data from our recently launched Verto Content Watch service. We hope you will find this content to be valuable. Enjoy!