In Mobile Apps & Games

The word gaming has taken on new meaning with the advent of mobile. Mobile games are where play has intertwined with technology to become the choice of today’s on-the-go consumer. A push to mobile for game developers, however, does not guarantee instant success. Ultimately, a games retention rate determines its success and longevity within the mobile market, and our data shows what games are going the distance.

Boom Beach and Clash of Clans Have the Highest Retention Rates

We looked at mobile game retention rates from download day (D0) to user day seven (D7), and found some interesting data. Supercell’s Boom Beach and Clash of Clans had the highest overall retention on day seven at 39 percent for both games. The games’ popularity and retention are due, in part, to the requirement that users build, maintain, and defend a digital world that requires active engagement and keeps players coming back.  The added social nature of co-operative gameplay options for both games has been a recipe for success for Supercell.

King’s Candy Sagas Still Popular

Since Candy Crush Saga first hit the mobile market back in 2012, it has been a top money maker for King.  According to our data, both Candy Crush Saga and Candy Crush Soda Saga continue to do well with high overall day seven retention rates of 37 percent and 33 percent, respectively.  Candy Crush Saga beat out Supercell’s Boom Beach by day two, drawing more consumers back to the app.  King’s phenomenal success is in no small part due to the company’s ability to produce games that attract a wide consumer base, and have the staying power to bring users back for more.   

Long Time Favorites Are Still Compelling

Both Supercell and King have made a name for themselves in the mobile gaming market, and it’s clear that their high retention rates have led to their phenomenal success.  Other mobile gaming apps, however, also made gains.  For example, Words with Friends, My Talking Tom and My Talking Angela, enjoy a seven-day retention rate of  36 percent, 32 percent, and 30 percent, respectively.

Retention Rates Are Key to Success

According to a recent report from eMarketer, U.S. mobile game revenues are expected to reach $3.04 billion this year alone, and mobile games will make up 30.9 percent of the U.S. mobile content market.  Mobile game developers and publishers wanting a cut of the revenues need to continue to develop games that appeal to the masses, while continuing to update gameplay to keep consumers coming back.  It is clear that the apps with the highest retention rates are doing exactly that, and they will continue to dominate the market.

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