Messaging apps are an increasingly important part of the app ecosystem. As of July 2016, Facebook Messenger and WhatsApp both claim a user base of more than a billion worldwide, and that number [...]
Yesterday, on the first day of its annual F8 conference, Facebook revealed the initial portion of its ten-year product roadmap. Here’s what’s clear: Facebook is dedicated to building a world [...]
The Verto team attended Mobile World Congress in Barcelona this week, as we’ve done for the last 12 years. MWC is now a flagship consumer electronics show with its device and service debuts, and [...]
Generation and gender gaps become quite apparent when looking at the demographic data of different social media properties, and their popularity. Young men prefer Kik and WhatsApp, while women [...]
If you really want to understand your audience, you need to dive into the demographics as a person’s income, age, and gender all influence the decision behind which social media property you are [...]
Quite contrary to the comments about Facebook losing its popularity, especially among the younger generations, Facebook still remains the leader of social media. Looking at the Social Media [...]
Last week we launched Verto Index™, a group of leaderboards that rank the digital properties across devices and service categories. The leaderboards report metrics that include total reach, user [...]
There has long been a struggle within the business world between the titans of industry vs. the up and coming contenders. It is a challenge for companies to rise to the top and dominate a market [...]
The shift in user time spent from PCs to mobile devices has resulted in a major disruption in digital media use – a move from Web to apps. While PCs are extensively, and even increasingly, used [...]