Yesterday, on the first day of its annual F8 conference, Facebook revealed the initial portion of its ten-year product roadmap. Here’s what’s clear: Facebook is dedicated to building a world [...]
Mobile World Congress 2016 Musings: From Networks & Devices to Apps & Adtech. Will Virtual Reality, Connected Homes and IoT Be Next?
The Verto team attended Mobile World Congress in Barcelona this week, as we’ve done for the last 12 years. MWC is now a flagship consumer electronics show with its device and service debuts, and [...]
Generation and gender gaps become quite apparent when looking at the demographic data of different social media properties, and their popularity. Young men prefer Kik and WhatsApp, while women [...]
If you really want to understand your audience, you need to dive into the demographics as a person’s income, age, and gender all influence the decision behind which social media property you are [...]
Facebook Messenger Beats Pre-installed SMS Apps in Total Reach with 101.4M Unique Users, Loses in Stickiness to WhatsApp, Snapchat and Line
Last week we launched Verto Index™, a group of leaderboards that rank the digital properties across devices and service categories. The leaderboards report metrics that include total reach, user [...]
The shift in user time spent from PCs to mobile devices has resulted in a major disruption in digital media use – a move from Web to apps. While PCs are extensively, and even increasingly, used [...]