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Facebook Messenger and Kik rolled out new group video chat features this week - is group video chat the new frontier for attracting engaged users?

Messaging apps are an increasingly important part of the app ecosystem. As of July 2016, Facebook Messenger and WhatsApp both claim a user base of more than a billion worldwide, and that number [...]

Yesterday, on the first day of its annual F8 conference, Facebook revealed the initial portion of its ten-year product roadmap. Here’s what’s clear: Facebook is dedicated to building a world [...]

The Verto team attended Mobile World Congress in Barcelona this week, as we’ve done for the last 12 years. MWC is now a flagship consumer electronics show with its device and service debuts, and [...]

Generation and gender gaps become quite apparent when looking at the demographic data of different social media properties, and their popularity. Young men prefer Kik and WhatsApp, while women [...]

If you really want to understand your audience, you need to dive into the demographics as a person’s income, age, and gender all influence the decision behind which social media property you are [...]

Quite contrary to the comments about Facebook losing its popularity, especially among the younger generations, Facebook still remains the leader of social media. Looking at the Social Media [...]

Last week we launched Verto Index™, a group of leaderboards that rank the digital properties across devices and service categories. The leaderboards report metrics that include total reach, user [...]

There has long been a struggle within the business world between the titans of industry vs. the up and coming contenders. It is a challenge for companies to rise to the top and dominate a market [...]

The shift in user time spent from PCs to mobile devices has resulted in a major disruption in digital media use – a move from Web to apps. While PCs are extensively, and even increasingly, used [...]