Verto Index: Health and Fitness
This month’s Verto Index looks at the top health and fitness apps among U.S. adults (ages 18 and above) from Fitbit to Map My Walk.
Chart of the Week: Which Devices Are Used Most Often?
Which devices are used most frequently, and how for how long? Verto's latest chart of the week takes a look at device session and session duration metrics for smartphones, VR kits, and more.
The Year in Charts: 2016 According to Verto
Verto Analytics takes a look back at 2016’s best technology, apps, services, and content.
Recreating the iPhone: What’s the Next Digital Device Success Story?
Apple's iPhone is the most popular smartphone on the market. With the release of the new iPhone 7 slated for this Wednesday, can any other device can hope to match the iPhone’s meteoric success?
The Details Are in the Data: Apple, Microsoft, Samsung and LinkedIn Q2 2015 Earnings Recap – Part 2
In the second part of our Q2 Earnings recap series we examined Apple, Microsoft, Samsung and LinkedIn. Apple continued to dominate the market but failed to exceed analysts’ expectations for even [...]
Making Waves: The Importance of Device Reach and Growth Trends
Launching a device in the market is like dropping a pebble in a pond – both have exponential growth possibilities and affect other objects in waves and trends. The size of the pebble dropped [...]
Is Apple Watch Going to Turn Wearables Into a Mainstream Market?
Apple today published a new device, the new smartwatch entitled Apple Watch. What with the launch of the iPod in 2001, iPhone in 2007 and iPad in 2010, it is not that frequent that Apple launches [...]
Apple Device Owners Are More Loyal to Their Platform Than Android Users
Apple device owners are more loyal to their platform than the owners of Android devices. 42% of iPhone owners also own an iPad, while only 11% of them own an Android tablet. Conversely, 17% of [...]