Engagement: the New Reach

Over the past decade, one of the most important success metrics for brands and marketers has been the size of their audience and their total reach. What is their market share? How many monthly [...]

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Report: Messaging Apps

Messaging apps are an increasingly important part of the app ecosystem. As of July 2016, Facebook Messenger and WhatsApp both claim a user base of more than a billion worldwide, and that number [...]

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