Which social media platforms are still holding on to user attention - especially among the lucrative Millennial market?
This month's Verto Audience Spotlight takes a closer look at Social Media Savvy Millennials, those users between the ages of 18-35 who comprise the top 20% of all digital consumers based on the [...]
It's been a rough few weeks for Facebook. While it rules the social media landscape now, which social media platforms might benefit if consumers shifted their attentions and loyalties elsewhere?
Snapchat has had a rough year so far: the launch of its redesigned app on February 6 resulted in a contentious reception. Is the app's tumultuous 2018 also being reflected in its user numbers and [...]
Verto Analytics analyzed the reach of social media apps and websites among U.S. adults (ages 18 and above) versus those of teenagers, to determine which have significantly greater reach among [...]
Last week, Snapchat announced it was laying off 22 employees, including roles in the company’s content team. As Snap struggles to grow and monetize its audience, is anyone paying attention to its [...]
This week, AOL is pulling the plug on Instant Messenger (AIM), its iconic messaging service that was originally launched in 1997. On the eve of AIM’s sunset, Verto Analytics takes a look at [...]
Snapchat is on the verge of reporting their second-ever round of quarterly earnings next week, and investors and tech pundits alike are closely watching the share price, which is still recovering [...]