The E-Commerce Ecosystem: Who Is the Online Shopper?
Nearly all American adults shop online. But who is the online shopper? Verto Analytics presents new data on consumer demographics.
Introducing the E-Commerce Ecosystem: The State of Cross-Device Digital Shopping
In our first report for 2018, we’re excited to share some of our latest research on e-commerce, consumer behavior, and especially how it relates to the path to purchase: what consumers are doing [...]
Shopping is Hard: How to Track a Consumer’s Path to Purchase Across Devices
Shopping poses almost endless options for consumers these days – especially when you consider the role of mobile devices.
Can You Really Trust the Numbers that Digital Publishers Report?
Our customers often ask us about the unique daily or monthly users of the various contending digital platforms. They want to know: How quickly is Twitter growing? How many people does Facebook [...]