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For most students (and their parents), the school year is already well underway, preceded by that annual late summertime ritual: shopping for school supplies. In our latest Chart of the Week, we [...]

The line between online shopping and digital content (especially social media) is getting thinner by the day. With even more online shopping opportunities at their fingertips, which other apps [...]

Earlier this year, we launched our latest report showcasing Verto Analytics’ latest research on consumer behavior and how it relates to the path to purchase. In our latest report excerpt, we take [...]

What distinguishes online shoppers apart from each other? Our latest Chart of the Week features data from our recent e-commerce report, which reveals surprising details about consumer behavior [...]

Nearly all American adults shop online. But who is the online shopper? Verto Analytics presents new data on consumer demographics.

As the e-commerce landscape continues to heat up, Verto Analytics takes a look at the demographic makeup of U.S. shoppers (among adults, ages 18 and above).

In our first report for 2018, we’re excited to share some of our latest research on e-commerce, consumer behavior, and especially how it relates to the path to purchase: what consumers are doing [...]