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“Surveys show that surveys never lie.” Even if surveys are properly designed to extract pertinent information, they inherently have bias in some way, shape, or form. So how does Verto overcome [...]

Music Lovers share unique demographic characteristics and behaviors that set them apart from the general population. Which streaming music services do they prefer and use most often?

The Verto Audience Spotlight provides a cross-device, consumer-centric view on a selected audience segment. This month, we take a closer look at Music Lovers, the top 20% of all adults who [...]

In December 2017, Apple announced it was acquiring Shazam for $400 million. Verto spoke with digital music industry veteran Aaron Master about the potential implications of Apple’s latest [...]

This week, Verto took a look at some of the most popular music streaming services in the U.S. (among adults, ages 18 and above) and which devices consumers use to listen to streaming music content.