mobile app installations Archives

Chart of the Week: Surveys vs. Behavior – Proving the Pew Survey Wrong

Earlier this month, a new survey from Pew Research indicated that “1 in 4 Americans deleted the Facebook app from their phones.” But Verto Analytics data on actual Facebook app installs tells a [...]

It’s Not About the Download: Changing the Mobile App Paradigm

Notes from my talk at the ARF’s Maximizing Creative Conference. It’s time to rethink the metrics we use when it comes to mobile apps: engagement and usage drives revenues and economics, not [...]