CEO Hannu Verkasalo shares his takeaways from last month's TV of Tomorrow Show in San Francisco, where he participated in a panel discussion about the future of TV.
At Verto Analytics, we build and maintain a single-source, passively-metered panel, which gives us both a broad and deep understanding of consumers' behaviors. In the following post, our head of [...]
Our customers often ask us about the unique daily or monthly users of the various contending digital platforms. They want to know: How quickly is Twitter growing? How many people does Facebook [...]
This is the third post in our coverage of the Re!Think conference, hosted by the ARF (Advertising Research Foundation). If you missed parts one and two, read them here and here. The Re!Think [...]
As a channel, mobile has evolved rapidly in a relatively short period of time. Specifically, I am thinking of the balance between the amount of time consumers spend on their mobile devices to the [...]
This week we attended ARF’s (Advertising Research Foundation) Re!Think conference. Each year, the event provides a venue for vendors, publishers and advertisers to discuss ongoing developments [...]
Brands and publishers spend millions – even billions – to acquire and retain customers and users. But gaining customers (and getting ROI on that marketing spend) requires knowing the best time [...]