Incite Brand Marketing Summit 2018 Recap
Last month, Verto’s team attended the Incite Brand Marketing Summit 2018, alongside more than 300 senior brand marketers in San Francisco. The conference was a great opportunity for Verto to [...]
The era of the Connected Marketer: 5 questions for Michael Becker
What's the Connected Marketer? We sit down with its creator, Michael Becker, to learn what brands and advertisers need to know.
Three Lessons for Marketers about Launching a Digital Brand on a Global Scale
Many new companies are born digital – and the most successful ones are “born global” as well. What's the best way to establish a strong foothold in diverse markets and create a foundation for [...]
When Will Mobile Advertising Become Part of Mobile Gaming Companies’ Media Strategy? Part 1
There are about 120M mobile gamers in the US today. Hit games like Candy Crush Saga, Words with Friends, and Clash of Clans have 10+ million monthly users. According to the September 2015 Verto [...]
Human vs. Data-Centric Marketing?
It was a busy and exhausting couple of days in San Sebastian at iCom 2015 – Andreas Cohen and his team arranged a fabulous conference again! The key topic on the agenda this year was programmatic [...]
Mobile-Driven Digital Evolution – Opportunities and Challenges for Digital Advertising
The best indication of any medium’s maturity is the advancement and size of the advertising industry within that specific media domain – consider the emergence of TV, radio, print, web, social [...]