The Verto Glossary: Parent Companies

As part of our monthly Verto Glossary series, we define an industry- or Verto-specific term, in an effort to make our content more useful and easier to understand. In our last post, we discussed [...]

Read More

The Verto Glossary: Exclusive Users

As part of our monthly Verto Glossary series, we define an industry- or Verto-specific term. In our last post, we discussed competitive cohorts. Now, we take a look at a complementary term, [...]

Read More

The Verto Glossary: Competitive Cohort

As part of our monthly Verto Glossary series, we define an industry- or Verto-specific term, in an effort to make our content and the consumer-centric measurement more useful and easier to [...]

Read More

The Verto Glossary: Incremental Reach

As part of our monthly Verto Glossary series, we define an industry- or Verto-specific term, in an effort to make our content and the consumer-centric measurement more useful and easier to [...]

Read More

The Verto Glossary: Multitasking

As part of our monthly Verto Glossary series, we define an industry- or Verto-specific term. This month, we turn our attention to multitasking, a concept we first introduced in last year’s report [...]

Read More

The Verto Glossary: Unique Users

As part of our Verto Glossary series, we define an industry- or Verto-specific term. This month, we define what a unique user is, and why unique user numbers play an important role in audience [...]

Read More

The Verto Glossary: Device Sessions

In our latest glossary post (part one of several), our data analyst Gautam Moktan defines a device session and explains why understanding the context of use for web and app sessions is critical [...]

Read More
Sign up for our newsletter: