Earlier this month, a new survey from Pew Research indicated that “1 in 4 Americans deleted the Facebook app from their phones.” But Verto Analytics data on actual Facebook app installs tells a [...]
Which social media platforms are still holding on to user attention - especially among the lucrative Millennial market?
This month's Verto Audience Spotlight takes a closer look at Social Media Savvy Millennials, those users between the ages of 18-35 who comprise the top 20% of all digital consumers based on the [...]
It's been a rough few weeks for Facebook. While it rules the social media landscape now, which social media platforms might benefit if consumers shifted their attentions and loyalties elsewhere?
The Facebook/Google duopoly is gigantic, with no signs of stopping anytime soon. CEO Hannu Verkasalo weighs in on which factors could disrupt this status quo - either now or in the near future.
London – 9 August 2017. Google and Facebook recently announced quarterly income totaling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half [...]