Engagement: the New Reach

Over the past decade, one of the most important success metrics for brands and marketers has been the size of their audience and their total reach. What is their market share? How many monthly [...]

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Facebook Isn’t Dead, Yet

Quite contrary to the comments about Facebook losing its popularity, especially among the younger generations, Facebook still remains the leader of social media. Looking at the Social Media [...]

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Which Apps Are Built to Last?

In a technologically driven society flooded with messages and promises of “the next best thing,” it can be challenging to determine what motivates a consumer to take a chance on a new, relatively [...]

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What to Expect in the World of Apps

In recent years, the mobile application economy has boomed as apps have become the de facto way for consumers to access online services and products. There are currently more than one million [...]

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