CEO Insights: 4 Industry Trends Impacting the Future of Streaming Video
In his latest post, CEO Hannu Verkasalo shares his takeaways from TubeCon’s Industry Day and what they mean for the future of the streaming video industry.
CEO Insights: Sitting at the Intersection of Advertising, Digital, and TV
CEO Hannu Verkasalo shares the second installment of his takeaways from TV of Tomorrow Show in San Francisco. Today, he takes a deeper dive into the intersection of advertising, digital video, [...]
CEO Insights: What is TV? Takeaways from the TV of Tomorrow Show
CEO Hannu Verkasalo shares his takeaways from last month's TV of Tomorrow Show in San Francisco, where he participated in a panel discussion about the future of TV.
CEO Insights: Media Honeypot 2018 and One of the Biggest Questions Around Mobile
CEO Hannu Verkasalo summarizes highlights from his appearance at the Media Honeypot conference in Stockholm and some of the show's most interesting questions and takeaways.
Verto’s approach to GDPR: Why Opt-in Market Research Panels Are a Good Idea
With the GDPR implementation deadline approaching at the end of May 2018, Verto CEO Hannu Verkasalo shares his thoughts on how Verto defines and protects personal data, and how the technology [...]
CEO Insights: Mobile World Congress 2018 – New Devices and New Regulations
CEO Hannu Verkasalo's three biggest takeaways from MWC2018: the new S9, 5G, and what GDPR will mean for tech in 2018 and beyond.
CEO Insights: Four Lessons Learned in 2017
2017 has been an exciting year, both personally as well as for Verto. As we approach the final days of the year, I’ve taken some time to reflect on what I’ve learned and four lessons that I’ll [...]
Evolving from Audience Ratings to Audience Insights
In CEO Hannu Verkasalo's latest post, he explains why the audience measurement industry needs to evolve, and the increased nuances that consumer digital behavior introduces to the landscape.
TV Advertising Isn’t Dead: The Power of Incremental Reach
As AdWeek in New York City wraps up, CEO Hannu Verkasalo weighs in on the power of incremental reach across devices - and why the industry needs greater transparency and better cross-device [...]