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CEO Hannu Verkasalo shares the second installment of his takeaways from TV of Tomorrow Show in San Francisco. Today, he takes a deeper dive into the intersection of advertising, digital video, [...]

CEO Hannu Verkasalo shares his takeaways from last month's TV of Tomorrow Show in San Francisco, where he participated in a panel discussion about the future of TV.

Last week, Verto spoke at the preeminent annual conference of the market research sampling industry. This was a great opportunity to share some of our groundbreaking methodology with our peers, [...]

2017 has been an exciting year, both personally as well as for Verto. As we approach the final days of the year, I’ve taken some time to reflect on what I’ve learned and four lessons that I’ll [...]

In CEO Hannu Verkasalo's latest post, he explains why the audience measurement industry needs to evolve, and the increased nuances that consumer digital behavior introduces to the landscape.

Traditional audience measurement services have focused on providing reach, frequency, and basic engagement metrics. But these metrics are no longer enough to stay competitive. Verto’s latest [...]

Last week, Verto Analytics presented their August Webinar, “7 Steps to Fix your Audience Measurement”. In addition to introducing our latest product, Audience Profiles, the webinar features seven [...]

Today’s consumers are cross-device, multitaskers. Keeping track of consumers across various devices, laptops, PCs, tablets, and smartphones, is hard enough.Add into the mix a multitude of [...]

Verto Analytic's CEO Hannu Verkasalo discusses ARF 2017, how simple audience ratings and old-school research methodologies are obsolete. Today’s media players and publishers are interested in [...]