Audience Spotlight: Finance Geeks

The Verto Audience Spotlight provides a cross-device, consumer-centric view on a selected audience segment. This month, we take a closer look at Finance Geeks, the top 20% of U.S. adults based on [...]

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Introducing Audience Spotlight Reports

Today, we’re excited to launch a new monthly report, Audience Spotlight. Each report will provide a cross-device, consumer-centric view on a selected audience segment, with a deep dive into user [...]

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ARF Audience Measurement Insights 2017

Verto Analytic's CEO Hannu Verkasalo discusses ARF 2017, how simple audience ratings and old-school research methodologies are obsolete. Today’s media players and publishers are interested in [...]

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