What Brands and Publishers Care About

Last week, the Advertising Research Foundation (ARF) invited Verto to participate in a day-long event, “Clash of Platforms or Big Blur? How Brands and Publishers Are Connecting with Consumers” [...]

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ARF Audience Measurement Insights 2017

Verto Analytic's CEO Hannu Verkasalo discusses ARF 2017, how simple audience ratings and old-school research methodologies are obsolete. Today’s media players and publishers are interested in [...]

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