The average U.S. adult owns 4.6 devices, and Verto addresses how consumers actually use them – as well as what drives them to do so. Advertising revenues from mobile will surpass that of desktop in late 2016 in the U.S. alone, and as of May 2016 more than 10 billion hours per day were spent by U.S. consumers aged 18 and over on mobile apps. Comparatively, 94 percent of Chinese online users are also using smartphones vs. 70 percent in the U.S, and there are twice as many online users in China than there are people living in the U.S. For companies to succeed, it is imperative they have insight into what devices consumers use, the content they access, how they are engaging with it across the multiple screens they access throughout their day, and further, be able to understand all of these insights from an international perspective.
“We are honored that Statista has selected Verto as a research partner, and are thrilled to benefit from the strong industry validation and broad reach of Statista as an established market leader,” said Dr. Hannu Verkasalo, CEO and founder of Verto Analytics. “More companies will now have access to the actionable data they need to maximize monetization opportunities, optimize media buying, track their net reach and benchmark against their competitors across the digital ecosystem.”
Verto Analytics’ data and insights will be available exclusively to Statista subscribers through their online statistics portal, Statista.com.
Statista.com is one of the leading statistics companies on the internet. With a team of over 250 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information. More than 750,000 registered customers and 4 million visitors trust in Statista every month.
About Verto Analytics
Verto Analytics provides a single-source audience measurement solution for monitoring the complex behavior of today’s consumer on every device, app and platform they use throughout the day. We provide data and insights that inform marketing, competitive intelligence, media buying, and product strategy and development. Backed by EQT Ventures, Conor Venture Partners and Open Ocean Capital, Verto is a privately held global company with offices in New York City, San Francisco, London and Espoo, Finland. Read our blog, follow us on Twitter, or learn more at https://vertoanalytics.com.
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