Get The Full Scoop on Consumer Behavior

How Verto Captures the Best First-Party Data

We operate US based panel whose members opt-in to passive metering across all their eligible devices – smartphones, tablets, laptops, and desktop computers.

The ongoing, longitudinal, cross-device Verto panel captures a wide breadth of behaviors – internet click-streams, application use, downloads and installs, view time and audio time, search activity and terms, travel locations, and robust e-commerce information across a variety of sites and apps.

This single-source database is unique to Verto; no other behavioral analytics company has the ability to measure consumer behavior across multiple devices with this level of depth. We enrich these insights with behavioral analysis and custom surveys.

Our second-by-second data and deep reporting provide researchers, brands, and publishers the measurement data needed to inform better strategic planning, competitive intelligence, and tactical decision making.

Our Partners Leverage Verto Data to

  • Fill gaps in the customer journey

  • Make strategic business decisions

  • Build accurate competitive intelligence models

  • Benchmark competitors and profile audiences

  • Augment passively-collected behavioral data insights
    with quantitative surveys and qualitative focus groups

What Makes Us Unique

Data Quality

We provide best-in-class views into internet click-streams, application use, view time, search activity and terms, travel locations, and robust e-commerce information across a variety of sites and apps.

Panel Transparency & Retention

We work closely with our community panels to inform them on the how and why behind our data collection. This strong and collaborative relationship results in an average panelist retention of 9 months.

Survey & Focus Group Eligibility

The passive data we collect can be directly connected to claimed attitudes and feelings collected from quantitative surveys and qualitative focus groups.

Choose the Right Solution

Data Feeds

Push event- and user-level, time-stamped contextual data directly to your data analytics and business intelligence systems.

Benchmark Trackers

Combine behavioral, demographic, competitive, and device-specific insights in one package.


Leverage our expertise, our existing methodologies, and metering technologies for your custom projects.

Smart Poll

A comprehensive research solution that correlates what consumers report with what they do

See Our Analytics in Action. Find Out How Verto Can Grow Your Business.

  • Verto Analytics has been a superb data and insights partner for us. Their behavioral measurement data supports a variety of our strategic planning initiatives related to player behavior and growth opportunities.  

    Matt Penfield Zynga / VP of Consumer Insights
  • Verto Analytics’ next-generation audience measurement service gives us deep and detailed device and media metrics that help us drive growth of our First Screen solutions in a very strategic manner.  

    Gregory Wester Executive Vice President, Marketing and Business Development at Mobile Posse
  • Verto's single-source approach to both behavioral and attitudinal measurement provided a rich way to tell Vox Media's audience narrative.  

    Edwin Wong Vox Media / Senior Vice President of Media Insights and Innovation

Consumer Privacy

Consumer privacy is very important to us; all our processes and solutions comply with the strictest data privacy standards.

Our panel-based approach is fully GDPR compliant (unlike approaches that use cookies, tagging, SDKs, browser plug-ins, and other methods that do not ask users to opt-in; or fail to disclose that they collect users’ data).

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