Smart Poll
A Holistic View of The Digital Consumer
Traditional Market Research Meets Modern Measurement
Smart Poll offers a comprehensive research solution that correlates what consumers report with what they do, by combining attitudinal survey research with behavioral data.
What You Can Do
Target Survey Respondents Based on Behavioral Actions
We can work with you to query those with certain actions within our panel and provide a second-by-second account of their behavior in the desired time frame.
Create a Comprehensive Consumer Profile
Use survey research to uncover consumer motivations, preferences, and attitudes.
Improve Actionability Through Consumer Targeting
With a full picture of your target consumer, discover the online path to purchase in order to design advertising campaigns that perform better.
Scope of Data
-
User engagement metrics for web sites, apps, and games—by category, brand, and sub-brand
-
Cross-device ownership and usage
-
Time spent, sessions—filter by the hour, daypart, day or over months
-
Demographics: gender, age, household income, ethnicity, and more
-
Survey-based research
Research Output
-
Segmentation model with panelist-level segment variables calculated across the dimensions
-
Breakdown and analysis as per customer specifications
-
Formats: CSV and PDF
