We’ve just launched Verto Analytics’ audience measurement services in the UK, and our data has already revealed some interesting device and behavioral characteristics that distinguish UK audiences (adults ages 18+) from their peers in the U.S. Our report, The UK Digital Consumer: Device and Behavioural Data and the UK Online Landscape, details some of our latest findings.
Data highlights include:
- Devices: UK Users Are More Mobile-Centric
- A Day in the Mobile Life of a British Consumer
- Streaming Video Services: Will Local Win Over Global?