As more consumers spend time using apps on smartphones and tablets rather than on web browsers and PCs, it is critical that brands, advertisers, and publishers gain a deep understanding of how consumers discover and engage with content and services.
Verto Analytics’ latest report, Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior, highlights the most important top-level view of the consumer digital trends we observed in 2016, and how they’ll impact mobile, wearables, connected homes, and the internet of things in 2017 and beyond:
- The rise of multitasking
- The emergence of hub apps and the value of the return rate
- The growth of personal assistant apps