In Reports

Messaging apps are an increasingly important part of the app ecosystem. As of July 2016, Facebook Messenger and WhatsApp both claim a user base of more than a billion worldwide, and that number is expected to continue growing.

But user numbers don’t tell the whole story – user engagement and in-app behavior is key, as the rise of chatbots and new AI-powered tools signal major changes to the way we interact with people, brands, and services on messenger apps. Our latest report highlights the most engaging messaging apps on the market, cross-app behavior trends, and other key insights.

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