New and sometimes subtle changes in consumer behavior mean we must adapt how we measure new devices and surrounding services. How do you currently measure consumer behavior on digital platforms? Based on insights from Verto Analytics’ data (gathered between 2016 and 2017) from U.S. adult (aged 18 and above) audiences, we’ve identified three trends we predict will strongly impact brands, advertisers, agencies, and digital publishing companies in the coming year.
- Mobile Gaming Stagnates: Can there Be Another Pokémon GO?
- How Consumers Spend Their Time Online
- Keeping Pace with Digital Consumer Behavior