Pat Brennan Appointed New CEO of Verto Analytics, Hannu Verkasalo Continues as Founder
Verto Analytics board of directors unanimously approved the promotion of Pat Brennan from COO to CEO as the company expands its strategy around cross-device behavioral research data.
New York City, USA
June 17, 2020, at 9am NYC time
New York, NY – Verto Analytics Inc., a behavioral analytics platform based in Helsinki and New York City, is pleased to announce the appointment of Pat Brennan to the role of chief executive officer (CEO), with the unanimous support of the Verto board of directors. Brennan replaces Hannu Verkasalo, who’s served as CEO since he founded Verto Analytics in 2013. Verkasalo will remain with Verto Analytics in his role as founder.
Brennan will take a hands-on role in crafting a vision to deploy Verto’s winning behavioral research and data analysis capabilities across multiple growing markets. Verkasalo will focus on strengthening relationships with Verto Analytics’ strategic partners, customers, and vendors; he will also generate high-level messaging in key areas of marketing and public relations.
“Since he joined our team in 2018, Pat has done a terrific job shaping our growth strategy, staffing the organization, and creating a variety of important and valuable business processes,” says Verkasalo. “His leadership has delivered significant improvements in our customer satisfaction, product development, and overall company growth. I look forward to supporting Pat as he takes on this new role and builds on all the great success we’ve achieved for our teams and customers.”
“Pat’s promotion is indicative of the positive evolution of this company,” says Liz Musch, chair of Verto Analytics board of directors.“He’s the right leader to take us to new heights.”
Previously Brennan served as chief operating officer (COO) at Verto Analytics. Brennan joined Verto in 2018 after working in executive roles at ComScore, ARS, and MSWResearch. His promotion to CEO of Verto Analytics is effective today.
“I’m honored and humbled by this appointment and very excited about our current opportunity in the market,” says Brennan. “Verto is well-positioned to disrupt the traditional research model by providing deep insight into human behavioral data. Our team is tightly focused on driving that mission forward.”
About Verto Analytics
Verto Analytics is a media measurement company. Its behavioral analytics platform helps brands and companies get a holistic view of consumers, including their behavior, along with demographics, lifestyles, attitudes, and interests. Verto Analytics owns and operates single-source, passively metered panels in different countries; these panels measure behavioral changes over time across all media, second by second. Brands, publishers, and researchers leverage Verto’s services to benchmark against competitors and the market, fill in the gaps in the consumer journey, and identify ways to increase engagement and loyalty. Verto’s behavioral research platform equips market researchers with deep, passive meter data solutions and the application of triggered surveys on top of the panel. Verto has been awarded in many categories over the years, in market research, including the Winner of Technology Breakthrough Award at Media Excellence Awards.
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For more information:
Hannu Verkasalo, +1 (347) 223 1856