2016 has been a banner year for Verto. Today, we announced our continued market momentum: a 300 percent increase in month-to-month revenue and the addition of several Fortune 500 customers, including Microsoft, Yahoo, Universal Music, Zynga, and Telegraph. We also are thrilled to welcome former comScore exec, Jay Imus, to the Verto team to lead our East Coast sales and business development efforts.
Recently, the measurement industry has been under fire. Brands are uncertain about how long or how often consumers are engaging with their content, and they don’t entirely trust the numbers. Here’s the problem: The measurement industry hasn’t moved as fast or as far as consumer behavior has. That’s where Verto comes in.
We’re a consumer-centric measurement solution offering behavioral data from a single-source panel coupled with comprehensive demographics, deep behavioral metrics, and real-time insights. In short, everything you need to know about the digital consumer—no matter the device or service of the present or future—is what we report.
“Verto Analytics has been a superb data and insights partner for us,” said Matt Penfield, VP of Consumer Insights at Zynga. “Their behavioral measurement data supports a variety of our strategic planning initiatives related to player behavior and growth opportunities.”
Our customers use Verto data to measure, validate, and quantify the time consumers spend on different kinds of devices, on various apps and web services, and on any platform they use today. They can understand a day in the life of a consumer or track the industry around them to make better decisions around media planning, M&A, growth strategies, product roadmap, and audience monetization tactics.
See the full text of the release here.