Methodology

The Verto Analytics single-source measurement methodology is based on behavioral data gathered from a panel of consumers that own and use multiple devices. We measure consumer interaction across all platforms, media, content, and devices.

How Verto Captures the Best First-Party Data

Cross-Device Consumer Panel

We operate a US-based panel whose members opt-in to passive metering across all their eligible devices – smartphones, tablets, laptops, and desktop computers.

Panel Transparency & Retention

We work closely with our panelists–who are rewarded for their participation–to inform them on the how and why behind our data collection. This strong and collaborative relationship results in an average panelist retention of 9 months.

Survey & Focus Group Eligibility

The passive data we collect can be directly connected to claimed attitudes and feelings collected from quantitative surveys and qualitative focus groups.

Best-in-Class Data Quality
  • Internet click-streams
  • Application use
  • Downloads and installs
  • View time and audio time
  • Search activity and terms
  • Travel locations
  • Robust e-commerce information across a variety of sites and apps
Single-Source Database

This single-source database is unique to Verto; no other behavioral analytics company has the ability to measure consumer behavior across multiple devices with this level of depth. We enrich these insights with behavioral analysis and custom surveys.

Second-by-Second Measurement

Our second-by-second data and deep reporting provide researchers, brands, and publishers the measurement data needed to inform better strategic planning, competitive intelligence, and tactical decision making.

Behavioral Data Across Sites and Apps

A lot of measurement platforms can show you what is changing in the digital ecosystem, but only Verto can show you why. We tell you when and where customers are active, engaged, and making purchases – across every one of their digital devices.

Consumer Privacy

Consumer privacy is very important to us; all our processes and solutions comply with the strictest data privacy standards.

Our panel-based approach is fully GDPR compliant (unlike approaches that use cookies, tagging, SDKs, browser plug-ins, and other methods that do not ask users to opt-in; or fail to disclose that they collect users’ data).

Learn More About Our Technology & Research Approach

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