Verto Methodology

Verto Analytics provides market research solutions that help brands and marketers keep up with the rapid pace of changing consumer media consumption on every app, device, service, and platform.

We operate a US-based panel whose members opt-in to passive metering across all their eligible devices – smartphones, tablets, laptops, and desktop computers.

The ongoing, longitudinal, cross-device Verto panel captures a wide breadth of behaviors – internet click-streams, application use, downloads and installs, view time and audio time, search activity and terms, travel locations, and robust e-commerce information across a variety of sites and apps.

This single-source database is unique to Verto; no other behavioral analytics company has the ability to measure consumer behavior across multiple devices with this level of depth. It gives us the exclusive ability to passively capture a breadth of behaviors. We enrich these insights with behavioral analysis and custom surveys.

We work closely with our community members to inform them on the how and why behind our data collection, and our panelists are compensated for their participation. Learn more about our consumer privacy and data security here.

Companies work with Verto to go one step deeper in their analysis. A lot of measurement platforms can show you what is changing in the digital ecosystem, but only Verto can show you why.

Leading The Way in Behavioral Data Analytics

Verto Analytics provides market research solutions that help brands and marketers to keep up with the rapid pace of changing consumer media consumption on every app, device, service, and platform.

Companies work with Verto to go one step deeper in their analysis. A lot of measurement platforms can show you what is changing in the digital ecosystem, but only Verto can show you why.

How Verto Captures the Best First-Party Data

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    Cross-Device Consumer Panel

    We operate a US-based panel whose members opt-in to passive metering across all their eligible devices – smartphones, tablets, laptops, and desktop computers.

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    Smartphones

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    Tablets

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    Laptops

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    Desktops

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    Unique Database

    This single-source database is unique to Verto; no other behavioral analytics company has the ability to measure consumer behavior across multiple devices with this level of depth. 

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    Behavioral Data Across Sites and Apps

    The ongoing, longitudinal, cross-device Verto panel captures a wide breadth of behaviors – internet click-streams, application use, downloads and installs, view time and audio time, search activity and terms, travel locations, and robust e-commerce information across a variety of sites and apps.

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    Internet Click-Streams

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    Application Use

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    Downloads and Installs

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    View Time

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    Audio Time

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    Search Activity and Terms

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    Travel Locations

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    Downloads and Installs

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    E-Commerce

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    Panel Transparency & Retention

    We work closely with our community members to inform them on the how and why behind our data collection, and our panelists are compensated for their participation. This strong and collaborative relationship results in an average panelist retention of 9 months.

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    Survey & Focus Group Eligibility

    The passive data we collect can be directly connected to claimed attitudes and feelings collected from quantitative surveys and qualitative focus groups.

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    Cross-Device Metering

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    Surveys

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    Behavioral Analysis

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    Second-by-Second Data for a Better Decision Making

    Our second-by-second data and deep reporting provide researchers, brands, and publishers the measurement data needed to inform better strategic planning, competitive intelligence, and tactical decision making.

Learn More About Our Technology & Research Approach

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