Smartphones, tablets, and computers have made staying connected and sharing holidays easier than ever before. But how do holidays affect apps? Do messaging apps and social media spark an increase just like the fireworks of the fourth? Here at Verto, we took a deeper look into which apps and services made a bang this 4th of July.
People are Talking: iOS vs. Android
Our data compiled the weekend prior to the 4th and the weekend of the 4th showed some interesting findings in iOS vs. Android usage. One might expect that usage would have peaked over the 4th of July weekend with an increase in photo-sharing and messaging from events and gatherings. However, the pattern in the number of users on the 4th of July weekend was almost identical to the week before. This data showed that both iOS and Android users continued to use the platforms equally and at nearly the same rate as the weekend before the 4th of July.
Sparking Social: Messaging & Social Media Apps
Social media and messaging apps are huge in the app market. Users look to apps such as Facebook Messenger, Instagram, and others to share their plans, thoughts, and photos with friends and family, and the 4th of July proved to be no different.
Snapchat and Instagram both had more users on the 4th of July than the previous week, while many of the other messaging apps either remained the same or had fewer users than the week before. Facebook Messenger, for example, showed a relatively stable usage with close to 8 million users at noon for both the 4th of July and the Saturday prior. Facebook Messenger, Instagram, and Snapchat garnered the most users overall for both weekends.
Apps All Around: Top Rankings
While messaging and social media apps were popular this 4th of July so where other apps as consumers looked to other forms of entertainment.
As the U.S. celebrated their independence so did users celebrate their freedom to communicate with apps leading the charge and sparking communication. We look forward to seeing what future holidays bring and how our data can help to predict the communication app of choice. Will apps continue to hold preference over iOS and Android message services? We’ll be keeping track.