In The Media
Where we’ve been quoted and covered
Google’s Maps looks to solidify its navigation dominance with AI-powered tools
In August 2019, Google led all major navigation apps across iOS and Android in monthly unique visitors (126.2 million), according to Verto Analytics data (…)
Customer Personas Can Transform SEO, PPC and Content Marketing
Google conducted another study, this time with Verto Analytics. They looked at two women in their 50s who were shopping in (…)
What Is Everybody Doing On Discord?
The chat startup is leaning on its millions of passionate users to fuel growth after nearly tripling revenue last year.
The Businesses Where Google Is Biggest (and the Ones Where It Isn’t)
‘Fortnite’s’ Fight Against Apple Is The Height Of Corporate Cynicism
According to Verto Analytics, 63% of all Fortnite players in the U.S. are between the ages of 18 – 24. However, that figure does not include young children – while gamers under the age of 18 account for 28% (…)
Snapchat Touts User Activity During National Football League Games
68% of those 21 and older used the app to share video, images or reactions while watching
This year, bring the NFL to Snapchatters, no matter where they’re watching the game
Verto found that using Snapchat is integral to how our community experiences live sports. Snapchat is used most frequently for sharing reactions and communicating with fellow (…)
The Majority of Americans’ Mobile Time Spent Takes Place in Apps
We estimate that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time within apps. The app percentage continues to increase year over year—though (…)
Bomb Pop blasts off on social to win over tweens
Meanwhile, about 14% of U.S. consumers ages 18 to 24 use SoundCloud, per a survey by Verto Analytics, although information about tween audiences is (…)
Routinely Mobile at Home
According to a study conducted by Verto Analytics, Adults 18+ spend more time on mobile browsers than on any other app. But as we all settle into our home offices (…)
Interview
TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics
Your Digital Detox May Be Toxic for Advertising
To establish how much time smartphone users spend on apps, researchers relied on an app provided by the media measurement company Verto Analytics. (…)

How search enables people to create a unique path to purchase
We looked at thousands of users’ clickstream data as part of an opt-in panel to learn more about this new behavior.3 Scroll down to explore (…)

Same search terms, different emotions: Anticipate customer needs throughout the journey
In addition to partnering with Kantar, we worked with Verto Analytics to learn more about people’s behaviors as they move toward a purchase. All respondents opted-in(…)

Bedtime browsing trend fuels night-time shopping at John Lewis
The secondary peak in online shopping is between 11am and midday, according to separate analysis by data company Verto Analytics. (…)

How the Venmo Debit Card May Save PayPal
Although Venmo does not release user data, Verto Analytics estimates the application has more than 7 million active monthly users. (…)

New Kargo Research Reports That Mobile Web Tops Mobile Usage
Kargo, the mobile brand advertising company, released its 2019 Web vs. App Report in conjunction with Verto Analytics. (…)

People Over 50 Are Avid Tech Users – So Why Are They Ignored?
In the U.S. alone, online shopping is a $460 billion industry and according to Verto Analytics, shoppers aged 55-74 made up 31% of (…)

Social Apps With New Content Achieve Higher Unlock Phone Engagements

How women are breaking into (and cashing in on) the lucrative world of professional gaming
Closer to home, by comparison, women add up to a higher ratio of the game’s enthusiasts: Verto Analytics reported last year that (…)
41.4 million monthly active users in the U.S. as of July 2017, down 15% on the previous year(…)
The Verto Analytics report found a 325 percent increase in Alexa’s monthly unique users(…)
Teenagers unlock their devices about 95 times a day on average, according to research firm Verto Analytics(…)
Teenagers unlock their devices about 95 times a day, according to research firm Verto Analytics(…)
Verto Analytics data shows that consumer attention and engagement is beginning to shift(…)
Social media and chat apps are where the majority of iOS and Android consumers first turn to on their smartphones, according to Verto Analytics(…)
Verto Analytics claims that Alexa’s monthly users have increased by 325 percent in 2017, equivalent to 2.8 million users(…)
But with Instacart’s momentum putting egrocer platforms in the spotlight, the question arises: does this help existing retailers compete with Amazon?(…)
Verto Analytics CEO Hannu Verkasalo spoke to Netflix’s growth over the past year and how the company matches up against competitors(…)
Between June and August of last year, Uber Eats grew its monthly unique users from 2.5 million to 5.3 million, according to Verto Analytics(…)
The number of Google Search users crept up to 164.5 million in December, far ahead of Microsoft’s Bing (26.7 million), according to Verto Analytics(…)
Hannu Verkasalo, founder and CEO at Verto Analytics, is optimistic about Snap’s prospects. “Snapchat still holds a fighting chance against its competitors,” Verkasalo said(…)
The mobile path to purchase can be characterized as unfocused and fleeting, according to recent data from Verto Analytics(…)
Surprise, females really like to shop! Data from Verto Analytics reveals that women comprise 52% of all online shoppers in the US(…)
According to a new study from Verto Analytics, mobile shoppers are erratic, distracted, highly connected, and everywhere(…)
Google and Verto’s Mobile Shopping Journey study found the average mobile shopping experience includes at least six visits to an app or mobile site(…)
In August, Verto Analytics estimated that Venmo had 10 million unique monthly users compared to an estimated three million for Cash at the time(…)
For reference, Venmo — Cash App’s chief competitor — had about 10 million users last August, according to an estimate from Verto Analytics(…)
Is Snapchat losing users and engagement after its big redesign, asks Verto Analytics(…)
According to Verto Analytics data, an average person has about 89 apps on their phone(…)
According to research by Verto Analytics, the average teenager checks his or her phone 95 times per day, for a total about nine hours — and that doesnt even count talking(…)
Further cementing Apple Music’s astonishing growth, it ranked as the most popular music streaming service last month according to Verto Analytics(…)
A Verto Analytics study from Feb. 2018 found the majority of adult online shoppers are Gen X (35%), ahead of Millennials (30%) and baby boomers (31%)(…)
8 million users are between ages 25 and 34, more than in any other age group, according to Verto Analytics(…)
Verto Analytics found that GrubHub had the most US unique monthly users (6.8 million), followed by UberEats (4.7 million) and Postmates (1.1 million)(…)
Verto Analytics took at look at how Uber and Lyft compare since the beginning of the year. Uber still has more users, but Lyft is gaining quickly(…)
A December 2017 analysis by Verto Analytics showed that GrubHub had 6.7 million users in the U.S. as of October 2017(…)
Verto Analytics also investigates the demographics, revealing more men than women use both apps, with Lyft having a more even split than Uber(…)
Verto Analytics said in March that there was next to no change in the app’s number of daily active users(…)
Actualmente Instagram cuenta con más de 800 millones de usuarios activos mensuales, con un promedio 206 minutos al mes en la plataforma, según datos de Verto Analytics(…)
Apple Music and Spotify have nearly 50 million monthly unique users each, according to the research firm Verto Analytics(…)
According to Verto Analytics, Venmo has 10 million monthly unique visitors as compared to Square Cash, which has 3 million monthly unique visitors(…)
Instagram and Facebook Messenger are the most popular apps for Social Media Savvy Millennials, according to a new report from Verto Analytics(…)
A report from Verto Analytics shows 74% of Venmo’s users are below the age of 35 and half of those who use Square Cash are between the ages of 25 and 34(…)
Verto Analytics has released its annual index of streaming music services offering snapshots of performance according to Verto’s proprietary measures(…)
A new study from consumer measurement firm Verto Analytics has revealed leading streaming music services – Spotify and Apple Music – have a large advantage among younger listeners(…)
Verto Analytics has raised $13.4 million in financing to help media buyers, publishers, brands, and others make better decisions about where to put their advertising money across all digital platform(…)
This month’s Verto Index looks at the most popular social media apps, websites, and services, from Facebook to Tumblr, based on monthly unique users(…)
According to the company Verto Analytics, teenagers on average check the phone ninety-five times a day and stare at it for a total of nine hours a day(…)
Nearly three quarters of Venmo’s user base is below the age of 35, with it heavily skewing toward millennials and Gen Z, Verto Analytics found(…)
Dating apps increasingly represent some of the “stickiest” properties in consumers’ digital diets, according to recent analysis from Verto Analytics(…)
Nearly three quarters of Venmo’s user base are under 35, according to Verto Analytics, making it a good fit for teen-focused brands(…)
More than 60 percent of Fortnite players are ages 18 to 24, according to Verto Analytics, a market research firm(…)
Although Venmo does not release user data, Verto Analytics estimates the application has more than 7 million active monthly users(…)
Forget everything you know about the marketing funnel. Today, people are no longer following a linear path from awareness to consideration to purchase. They are narrowing and broadening (…)
To find out, we studied cross-device clickstream data from the US online-shopping panel of Verto Analytics.1 Clickstream data can be fascinating
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ValueWalk cited the Verto Index featuring the top 30 e-commerce services and retailers in the U.S. There are 18 e-commerce companies with 20 million + monthly unique users. (…)