Our previous blog post talked about the individual aspects of consumer journeys. Verto Analytics has a unique approach that enables publishers and advertisers to look at the overall journey by stages to deliver actionable insights. Verto’s passive measurement has best-in-class coverage with a focus on both cross-device passive measurement as well as retaining a high [...]
It used to be that most online advertising was based on simple click attribution models. Back then, all that mattered was an efficient optimization of clickthrough rates, conversions, on the spot—on that specific context and moment. However, that is not how people behave, which is becoming increasingly apparent today, with such an abundance of products [...]
The Verto Analytics COVID-19 Tracker continues to provide insight on different service categories: how online services are seeing increased use during the COVID-19 pandemic, and how offline places are losing across the board. Context Previously we shared early insights on recent offline and online consumer behaviors. This post will extend our insight into consumer behavior [...]
The Verto Analytics COVID-19 Tracker reveals how, during the COVID-19 pandemic—while most offline categories have lost visitors—the online world has more or less kept its audience. Digital devices and screens, as well as the online availability of services and content, have fulfilled needs for which users might otherwise have looked in the offline world.
Verto Analytics Inc., a behavioral analytics data company based in New York City and Helsinki, today announced the expansion of its executive team and board of directors. The new nominations help Verto’s newly appointed CEO, Pat Brennan, drive Verto’s growth strategy.
Connecting Consumers Across Small and Big Screens: The Phenomenon of Second Screen Usage Connected to the Big-Screen TV Experience In this cross-platform media environment, we need to remember to distinguish screens from devices as well as acknowledge how consumers use different screens simultaneously—as shown in Verto’s recent study with Snap Inc. Among media companies, content [...]
While the COVID-19 pandemic continues on, the first half-year with the pandemic is over. The seriousness of the pandemic has developed in waves, with the number of emerging cases varying by country; and, as has been shown in our previous COVID-19 trackers, overall consumer behaviors have also varied.
This year has been a very strange one. From the personal to the professional, online or offline, we’ve seen many dramatic changes and shifts in behavioral trends. However, it’s fair to assume that, over time, some changes won’t stick, and our behaviors will go back to normal. However, there are also changes triggered by the global pandemic that will stick over the long haul. So, what does the data tell us about a post COVID-19 world, after a vaccine is developed and economies start to rebound?