Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution – Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment
Think about the last time you booked travel plans, bought a new computer, or settled on a big financial package (like a mortgage payment). You probably went through a series of steps that included multiple decision points and milestones as you reviewed, compared, and considered your options before making a decision. Verto Analytics arrived at [...]
Verto Analytics (Verto) announces today that it has opened a new office in Seattle to extend its current bases from New York City, San Francisco, and Helsinki, for local customer support, data engineering, and behavioral insights work.
Recently I participated in a panel discussion at OTTxSCIENCE; and it proved to be one of the most interesting onstage experiences I’ve had all year. All about Audience Measurement The purpose of the conference was to explore key questions around audience preferences and habits. By 2022, more than 58 percent of the US population will [...]
Verto Analytics käynnistää nykyisten sijoittajien johdolla osakeannin, jonka tavoitteena on kerätä 10 miljoonaa euroa yrityksen myynti- ja analytiikkatiimien skaalaamiseen sekä uusien tuotteiden markkinointiin.
Continuing our recent theme of entries regarding marrying telemetry/clickstream and survey data, this week we are taking a look at how online habits/visitation differ among those having a different number of children (under age 18) in their households, whether it be zero, one, two, or more.
If you have already checked out Verto’s recent entries regarding marrying telemetry/clickstream and survey data, you know that when combined, they can lead to rich consumer insights that exceed those of surveys and telemetry data in isolation.
Survey data and digital behavioral data married together can lead to rich consumer insights. To demonstrate this, we are going to focus on our passively-metered, cross-device panelists who have moved to a new home in the past six months.
“Surveys show that surveys never lie.” Even if surveys are properly designed to extract pertinent information, they inherently have bias in some way, shape, or form. So how does Verto overcome this challenge?
Dubbed a visionary by many of his colleagues, Bill Harvey has helped spur the communications industry to a number of positive changes involving information and new technologies for over 3 decades. We had the chance to speak with Bill Harvey to get his perspective on the future of audience measurement.