Resources

In 2020, I had a chance to intern at Verto Analytics. This blog post tells the story about that experience. For me it was very important that I would solve problems to benefit both Verto Analytics and myself. My Verto internship lasted around five months—but it felt like I had an intensive year of studying in the data domain.

In our previous post, we discussed how intense demand for the new PlayStation 5 and Xbox Series X/S gaming consoles led to shortages of both—and how that consumer demand played out across online retailers and search engines.  But the clickstream data from Verto’s single-source panel shows there’s still more to discover in the PlayStation v. [...]

In November 2020, the new series of Xbox and PlayStation consoles launched in the U.S. Intense demand for both consoles led to shortages that are persisting even after the Christmas season.  At Verto Analytics, we collect data (including the activity of consumers across all the devices they own: smartphones, PCs, and tablets) to uncover valuable [...]

Since the beginning of the COVID-19 pandemic, people have dramatically changed the way they work, shop, and eat. As restaurants are forced to limit their capacity and institute social distancing requirements, consumers have increasingly relied on food delivery platforms for their meals.  So, which apps have gained traction across 2020? At Verto Analytics, we uncover [...]

In January 2020, the first patient in the U.S. was diagnosed with COVID-19. Since then, people have drastically changed the way they work, live, and shop. As consumers have continued to socially distance themselves, they have increasingly relied on e-commerce platforms for their groceries and daily necessities.  So, what has been the effect?  At Verto [...]

In January 2020, the first patient in the U.S. was diagnosed with COVID-19. Since then, people have drastically changed the way they live. As consumers practice social distancing, they have transitioned to remote work and are utilizing online video conferencing tools as their primary means of face-to-face communication. At Verto Analytics, we collect behavioral data [...]

Behavioral clickstream data has spurred a new wave of market research—applied especially toward understanding the consumer journey. Previously, companies would use surveys, interviews, focus groups, and even mystery shopping to better understand how consumers shop and buy. However, with clickstream data becoming increasingly accessible, more big brands are beginning to rely on it to understand [...]

Our previous blog post talked about the individual aspects of consumer journeys. Verto Analytics has a unique approach that enables publishers and advertisers to look at the overall journey by stages to deliver actionable insights. Verto’s passive measurement has best-in-class coverage with a focus on both cross-device passive measurement as well as retaining a high [...]

It used to be that most online advertising was based on simple click attribution models. Back then, all that mattered was an efficient optimization of clickthrough rates, conversions, on the spot—on that specific context and moment. However, that is not how people behave, which is becoming increasingly apparent today, with such an abundance of products [...]