Resources

SummaryArticle Name Verto Analytics appoints ex-Unity and Hatch executive Surath Chatterji as VP of TechnologyDescriptionIn addition to the executive appointment, Verto announces new board members Ralf Wahlsten from OpenOcean, and Tony Nysten from Finnish Industry Investment, into the board of directors Publisher Name Verto Analytics Publisher Logo

Connecting Consumers Across Small and Big Screens: The Phenomenon of Second Screen Usage Connected to the Big-Screen TV Experience In this cross-platform media environment, we need to remember to distinguish screens from devices as well as acknowledge how consumers use different screens simultaneously—as shown in Verto’s recent study with Snap Inc. Among media companies, content [...]

While the COVID-19 pandemic continues on, the first half-year with the pandemic is over. The seriousness of the pandemic has developed in waves, with the number of emerging cases varying by country; and, as has been shown in our previous COVID-19 trackers, overall consumer behaviors have also varied.

This year has been a very strange one. From the personal to the professional, online or offline, we’ve seen many dramatic changes and shifts in behavioral trends. However, it’s fair to assume that, over time, some changes won’t stick, and our behaviors will go back to normal. However, there are also changes triggered by the global pandemic that will stick over the long haul. So, what does the data tell us about a post COVID-19 world, after a vaccine is developed and economies start to rebound?

SummaryArticle NameTruth{set} Selects Verto Analytics Behavioral Research Platform to Help Validate and Measure the Quality of Consumer DataDescriptionBehavioral analytics platform Verto Analytics Inc. is pleased to announce a new collaboration with Truth{set}, a consumer data quality measurement company that launched in stealth mode on May 28. The collaboration aims to validate and measure the quality […]

Behavioral analytics platform Verto Analytics Inc. is pleased to announce a new collaboration with Truth{set}, a consumer data quality measurement company that launched in stealth mode on May 28. The collaboration aims to validate and measure the quality of data around the media and adtech ecosystems, using Verto’s opt-in, behavioral measurement panels.

Verto Analytics Behavioral COVID-19 Tracker: In April, Digital Audiences Continued to Flock to Communications and Messaging Services As early as February, alarm bells were going off in the U.S. regarding COVID-19. By March, businesses and the economy were deeply impacted, and these effects mostly intensified in April.  How has digital consumer behavior changed amid all [...]

Verto Analytics Behavioral COVID-19 Tracker: A Few Extremes in Audience Losses and Gains As we reported in our previous few posts, among the top 984 digital services (which had at least five million monthly users as of January 2020), two-thirds experienced only modest losses or gains in audience reach since the pandemic was officially declared [...]

Verto Analytics Behavioral COVID-19 Tracker: For Most Digital Services, No Radical Changes in Audience Reach For the past few months, the COVID-19 pandemic has deeply impacted most countries in the Western world (before that, the Chinese economy and citizens suffered intensely through the initial wave). Although some countries are slowly starting to open borders and [...]

Verto Analytics Behavioral COVID-19 Tracker – Biggest Gainers and Losers among Online Service Categories The COVID-19 pandemic has created historic turmoil all over the world. It’s also injected a huge amount of uncertainty into business operations. As consumers practice social distancing and work remotely, audience researchers, advertisers, and publishers are left with a number of [...]

In 2019 Walmart posted a whopping $510.33 billion in revenue. Why? Part of the reason is that more than double the amount of US Smartphone owners are shopping on Walmart Online versus In-Store.

When it comes to data privacy, many of the biggest Internet companies in the world have received lots of criticism over the past years. Massive fines have been issued, and legal proceedings and hearings have taken place.

Verto Analytics announced today it has successfully completed its new growth round of $16 million. Verto’s earlier venture rounds were used to boost Verto’s product development and panel build-out. This new round is focused on accelerating commercial rollout of new solutions (both syndicated and custom), and making strategic improvements to Verto’s excellent customer service.

Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution – Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment

Think about the last time you booked travel plans, bought a new computer, or settled on a big financial package (like a mortgage payment). You probably went through a series of steps that included multiple decision points and milestones as you reviewed, compared, and considered your options before making a decision.  Verto Analytics arrived at [...]