Continuing our recent theme of entries regarding marrying telemetry/clickstream and survey data, this week we are taking a look at how online habits/visitation differ among those having a different number of children (under age 18) in their households, whether it be zero, one, two, or more.
If you have already checked out Verto’s recent entries regarding marrying telemetry/clickstream and survey data, you know that when combined, they can lead to rich consumer insights that exceed those of surveys and telemetry data in isolation.
Survey data and digital behavioral data married together can lead to rich consumer insights. To demonstrate this, we are going to focus on our passively-metered, cross-device panelists who have moved to a new home in the past six months.
“Surveys show that surveys never lie.” Even if surveys are properly designed to extract pertinent information, they inherently have bias in some way, shape, or form. So how does Verto overcome this challenge?
Dubbed a visionary by many of his colleagues, Bill Harvey has helped spur the communications industry to a number of positive changes involving information and new technologies for over 3 decades. We had the chance to speak with Bill Harvey to get his perspective on the future of audience measurement.
Verto Analytics released a new report where their panel-based, never-seen-before metrics highlight new consumer engagement opportunities on smartphones for handset OEMs, wireless carriers, brands, and agencies.
We had the chance to speak with Richard Marks, Director at ResearchTheMedia earlier this month to get his perspective on the media measurement industry and what disruptions and disruptors still lie in store.
This year again, I had the honor of attending the annual Media Honeypot conference, where I presented some of our data and thoughts right after the keynote from Axel Springer. I spoke about big trends in digital usage, as shown by our proprietary data, which are currently shaping the thinking of startups, internet-based, and digital-only companies, as well as traditional media companies.
The event was produced originally by Heikki Rotko, former CEO of MTV3 (the largest commercial TV network in Finland), with the intention of connecting the different companies, startups, and corporations within the media industry to exchange thoughts in this very dynamic environment for media and advertising companies.
Verto Analytics (Verto) announced today its board of directors and investors have nominated independent director Liz Musch to become the next chair of the Verto board of directors, effective today. Liz Musch has been a member of Verto Analytics’ board of directors since August 2017.