Resources
In January 2020, the first patient in the U.S. was diagnosed with COVID-19. Since then, people have drastically changed the way they live. As consumers practice social distancing, they have transitioned to remote work and are utilizing online video conferencing tools as their primary means of face-to-face communication. At Verto Analytics, we collect behavioral data [...]
Behavioral clickstream data has spurred a new wave of market research—applied especially toward understanding the consumer journey. Previously, companies would use surveys, interviews, focus groups, and even mystery shopping to better understand how consumers shop and buy. However, with clickstream data becoming increasingly accessible, more big brands are beginning to rely on it to understand [...]
Our previous blog post talked about the individual aspects of consumer journeys. Verto Analytics has a unique approach that enables publishers and advertisers to look at the overall journey by stages to deliver actionable insights. Verto’s passive measurement has best-in-class coverage with a focus on both cross-device passive measurement as well as retaining a high [...]
It used to be that most online advertising was based on simple click attribution models. Back then, all that mattered was an efficient optimization of clickthrough rates, conversions, on the spot—on that specific context and moment. However, that is not how people behave, which is becoming increasingly apparent today, with such an abundance of products [...]
The Verto Analytics COVID-19 Tracker continues to provide insight on different service categories: how online services are seeing increased use during the COVID-19 pandemic, and how offline places are losing across the board. Context Previously we shared early insights on recent offline and online consumer behaviors. This post will extend our insight into consumer behavior [...]
The Verto Analytics COVID-19 Tracker reveals how, during the COVID-19 pandemic—while most offline categories have lost visitors—the online world has more or less kept its audience. Digital devices and screens, as well as the online availability of services and content, have fulfilled needs for which users might otherwise have looked in the offline world.
In this cross-platform media environment, we need to remember to distinguish screens from devices as well as acknowledge how consumers use different screens simultaneously—as shown in Verto’s recent study with Snap Inc. Among media companies, content producers, and researchers like us at Verto Analytics, one of the big themes over the past decade has been [...]
While the COVID-19 pandemic continues on, the first half-year with the pandemic is over. The seriousness of the pandemic has developed in waves, with the number of emerging cases varying by country; and, as has been shown in our previous COVID-19 trackers, overall consumer behaviors have also varied.