Resources
Verto Analytics Behavioral COVID-19 Tracker: For Most Digital Services, No Radical Changes in Audience Reach For the past few months, the COVID-19 pandemic has deeply impacted most countries in the Western world (before that, the Chinese economy and citizens suffered intensely through the initial wave). Although some countries are slowly starting to open borders and [...]
Verto Analytics Behavioral COVID-19 Tracker – Biggest Gainers and Losers among Online Service Categories The COVID-19 pandemic has created historic turmoil all over the world. It’s also injected a huge amount of uncertainty into business operations. As consumers practice social distancing and work remotely, audience researchers, advertisers, and publishers are left with a number of [...]
Verto Analytics announced today it has successfully completed its new growth round of $16 million. Verto’s earlier venture rounds were used to boost Verto’s product development and panel build-out. This new round is focused on accelerating commercial rollout of new solutions (both syndicated and custom), and making strategic improvements to Verto’s excellent customer service.
Think about the last time you booked travel plans, bought a new computer, or settled on a big financial package (like a mortgage payment). You probably went through a series of steps that included multiple decision points and milestones as you reviewed, compared, and considered your options before making a decision. Verto Analytics arrived at [...]
Recently I participated in a panel discussion at OTTxSCIENCE; and it proved to be one of the most interesting onstage experiences I’ve had all year. All about Audience Measurement The purpose of the conference was to explore key questions around audience preferences and habits. By 2022, more than 58 percent of the US population will [...]
