Data Feeds
A Granular Level of Consumer Behavior
Verto Data Feed gives you the ability to push event- and user-level, time-stamped contextual data directly to your data analytics and business intelligence systems.
What You Can Do
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Answer a variety of research questions that require in-depth data to be “crunched” and analyzed
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Drill into target segments or enhance your own segmentation
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Access more detailed and nuanced search data across engines and retail sites
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Connect click-streams and application use to a variety of conversion events – purchases, downloads, subscriptions, & foot traffic
What We Offer
Metrics and Context
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Every event, every visit, every page view, every app session across weeks and months for the same individual
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Provide context for the event detail with views into the time of day, physical location, and the type of device
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Enrich the metered data with your own surveys for richer segments and insights
Scope of Data
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Application foreground behavior
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Web pageviews
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Panelist and device metadata (e.g. demographics and device type, model)
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Offline foot traffic
- YouTube sessions
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Online Retail data
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Search
Research Output
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Extended processed Data Feed files (PII-cleansed)
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Scope of data depends on the desired time frame and specific subjects for analysis
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Formats: TSV or Parquet