Behavioral Cross-Platform Measurement from a Single Source

About Verto Analytics

Verto Analytics (Verto) provides market research solutions that help brands and marketers to keep up with the rapid pace of changing consumer media consumption on every app, device, service, and platform.

Verto’s early recognition of GDPR compliance, and close cooperation with both consumer partners and policy makers, has helped us  build a peerless, single-source approach to behavioral measurement. 

Verto has set a new standard for media research to help clients in the areas of competitor benchmarking, audience profiling and targeting, and the evolving consumer journey.


Data Labs

Based in Helsinki, Finland, and in North America, our Data Labs are epicenters of intellectual exchange, innovative growth, and design. We lead the charge in creating pioneering measurement and analytics solutions that enable us to form an authentic, accurate picture of consumer behaviors across devices, services, and platforms.

The team behind Verto helped build the first mobile measurement solutions when smartphones were only being introduced to a larger market. As the use of mobile devices continues to grow, Verto’s pioneering work in the field has become a key success factor in our cross-device measurement offering.

What We Are Known For

Pioneers of Passive Measurement

Verto’s founding team helped build some of the first applications for mobile measurement and today, our Fortune 500 clients value our peerless research and capability to accurately meter consumer behavior.

Neutrality and Consumer Privacy

Verto is GDPR born. We provide unparalleled third-party validation through transparent processes, data, and metrics. We work closely with consumers in designing our solutions to set the standard for privacy in market research.

Critical Patents

The team has designed and secured several critical patents in the field that give us a freedom to operate and a solid platform for continuous innovation. We use a cloud-native stack, AI and agile scrumban to manage our work flows.

Unique, Clean Code

We have our own coding style, and we pride ourselves on the clean quality code.  


We are creative and dedicated team of data-driven analytics, developers, and market research professionals. Together we are shaping the future of behavioral measurement.


  • Patrick Brennan
    Patrick Brennan COO & Head of the US Market
  • Tero Lindberg
    Tero Lindberg VP of Platform and Technology
  • Vinayak Nair
    Vinayak Nair VP of Market Operations and Research
  • Dr. Antti Riikonen
    Dr. Antti Riikonen VP of Methods and Product
  • Paul Stenback
    Paul Stenback VP of Finance, Admin and Panel
  • Dr. Hannu Verkasalo
    Dr. Hannu Verkasalo CEO and Founder

Board of Directors

  • Sami Ahvenniemi
    Sami Ahvenniemi Board Member, Chief Customer Officer, SSH
  • Steve Farella
    Steve Farella Board Member, Founder of Havas Media, Chairman of MDC
  • Tom Henriksson
    Tom Henriksson Board Member, Partner, Open Ocean Capital
  • Liz Musch
    Liz Musch Chair of the Board of Directors, ?What If! Innovation
  • Dr. Hannu Verkasalo
    Dr. Hannu Verkasalo CEO and Founder
  • Meri Kupiainen
    Meri Kupiainen Board Advisor
  • Michael Read
    Michael Read Board Advisor
  • Jussi Sainiemi
    Jussi Sainiemi Board Observer

In The Media

MarTech Series, 20 Jan 2020

TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

New York Times, 5 Jan 2020

MarTech Advisor, 24 Jul 2019

Kargo, the mobile brand advertising company, released its 2019 Web vs. App Report in conjunction with Verto Analytics
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