Spotify was earmarked as one of the most-anticipated tech IPOs of 2017. But instead, the Swedish company pushed the big event into 2018, and then decided to go public via a direct listing, as opposed to a splashy IPO (and the investor roadshows and speculation that usually accompany it). And it’s certainly facing some serious competition: Apple’s Eddy Cue dropped by SXSW in Austin to announce that Apple Music had gained 2 million subscribers in just a month, and shows little sign of slowing down.
Who Rules the Streaming Music Landscape?
So where does Spotify stand among its competitors? Verto Analytics examined the three leading services (as per our Verto Index) – Apple Music, Spotify, and Pandora – to see which services had the greatest reach among U.S. adults (ages 18 and above) in December 2017.
According to Verto Watch data, Spotify holds the lead – but only by a hair. In December 2017, 23% of the American adult online population had listened to Spotify at least once over the course of the month, compared to 22% of American adults who used Apple Music at least once during the same time period. Pandora is a close third: 20% of American adults tuned in at least once during December 2017.