In Mobile Apps & Games

As part of Verto Analytics’ research around mobile gaming trends, we identified four of the biggest movers, shakers, and letdowns of 2017.  While the top-ranking mobile games (based on monthly user numbers among U.S. adults, ages 18 and above) is dominated by a nearly-impermeable cabal of Pokémon GO, Words With Friends, and the Candy Crush franchise, the lower tiers of our rankings have proven to be far more volatile, as described in our latest trend report and excerpted below:

  • Biggest disappointment: after its groundbreaking success with Pokémon GO, Nintendo faced sky-high expectations for its followup release. Unfortunately, Mario Run failed to deliver: despite being attached to one of the company’s flagship characters, the game peaked at 4.8 million users (among U.S. adults, ages 18 and above), just a fraction of Pokémon GO’s high of 35.7 million monthly users.
  • Achievement Award: Gardenscapes – New Acres more than doubled its monthly user base between September 2016 and May 2017, before stabilizing at 5 million monthly users, earning it a spot on Verto’s list of most popular mobile games. It’s an impressive showing for a title from the relatively unknown Playrix.
  • Just a fad: user attention (and numbers) are fickle things: while Panda Pop enjoyed a rapid spike in monthly user numbers between July and December 2016, spiking from 2.6 to 4.7 million users, its fortunes were short-lived: Just a year later, in July 2017, its monthly user numbers had sunk to just 2.3 million.
  • Slow but steady: Clash Royale, a new variant on Supercell’s wildly popular Clash of Clans title, is still solidly outranked by its predecessor: in July 2016, the original claimed 4.3 million monthly users compared to Clash Royale’s 2.8 million. But over the next 12 months, Clash Royale proved itself to be a worthy successor: by July 2017, its user base had grown to 3.9 million monthly users. Will it win the slow race to the upper echelons of our mobile games rankings?

Interested in our insights on mobile games and consumer behavior? Download Consumer Behavior in 2018: Trends to Watch or sign up for our newsletter.

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