The iPhone celebrated its tenth birthday on Monday, as tech news sites posted nostalgia-inducing video footage of Steve Jobs introducing the device at Macworld on January 9, 2007. A decade later, Apple’s first (and to date, only) smartphone is holding strong: Verto Analytics data shows that it’s still the most popular smartphone brand on the market (among U.S. adults, ages 18 and above). Partly due to the fragmented nature of the Android ecosystem, 73 million people own iPhones, which exceeds the number of those who own devices from the next two most popular brands, Samsung or LG, combined.
The iPhone Isn’t Just Popular – It’s Also Addictive
Ten years after Steve Jobs declared that Apple intended to “reinvent the phone,” the iPhone is also one of the most engaging smartphones on the market, based on the amount of time that users spend on the device per month. Verto Analytics data shows that users spend more than 78 hours per month (more than three whole days) using their iPhones, eclipsing the amount of time that users spend per month on Samsung, LG, or HTC devices. Only Motorola smartphones surpass Apple’s devices when it comes to the amount of time that users spend engaged with the device, beating the iPhone’s numbers by just a few hours per month.