In Devices

With Apple widely expected to deliver their annual iPhone announcement next week, industry watchers and gadget geeks alike are preparing for the next batch of new iPhone models, which are rumored to include the new 7S models and an upmarket version that uses a facial recognition scanner instead of a Touch ID to unlock the device. Before this glut of new iPhones hits the market, what is Apple’s current market share in the U.S.?

What is Apple’s Reach in the Smartphone Market?

We looked at smartphone ownership numbers for August 2017 (among U.S. adults, ages 18 and above) to determine which device manufacturer is currently leading the pack. According to Verto Watch data, Apple still holds the lead, with nearly 34% reach and 73.5 million devices (this represents a slight dip from its overall Q2 2017 reach of 37%), followed by Samsung at just over 25% reach and nearly 60 million devices. Together, Apple and Samsung dwarf the competition: LG, Motorola, and HTC have less than 14% reach combined. And as highlighted by CEO Hannu Verkasalo in his latest CEO Insights post, Apple has also experienced the fastest user base expansion rate over the past year, growing 12.7% year-on-year, compared to 10.4% for Samsung, and 10.4% for LG.


While the iPhone appears to be comfortably ahead of the competition for now, main rival Samsung appears to have recovered from its Galaxy Note 7 debacle, and other manufacturers in emerging markets may be poised to chip away at Apple’s dominance. And while Apple also leads the way in user base expansion, it’s a relatively small margin – and one at risk of disruption.

This Chart of the Week is brought to you by Verto Watch. Interested in learning more about our market insights and device ownership? Subscribe to our newsletter for the latest content.

Sign up for our newsletter: