According the Recode, Facebook is losing younger users even faster than expected: a new study conducted by eMarketer shows that users in the 12- to 17-year-old demographic declined by almost 10% in 2017, And the struggle isn’t over yet: eMarketer predicts that Facebook will continue to lose younger users over the course of 2018, although Instagram (which is owned by Facebook) and Snapchat are both predicted to grow among younger users. With this increased volatility among users of different demographics, which apps are especially popular among teenagers (ages 13-18), and not among adults? Verto Analytics analyzed the reach of social media apps and websites among U.S. adults (ages 18 and above) versus those of teenagers, to determine which have significantly greater reach among younger users. In order to illustrate the popularity of of various apps and websites among the two populations, we indexed the reach of social media apps and websites among adults compared to teenagers.
Saharah, Snapchat Are Big with Teens
According to Verto data, Sarahah, a platform for anonymous feedback, is one of the most popular apps among teenagers, who over-index compared to adult users by 7.15. Unsurprisingly, Remind, an education app designed to facilitate better communication between teachers, parents, and students, is also especially popular among teens, who over-index adult users by nearly 3.0. And yes, Snapchat continues to be a teen favorite – they over-index adult users by more than 2.3. Kik and Archive of Our Own (a repository for fan fiction) are also among the most popular apps for teens (compared to adults), with teen users of both apps over-indexing adult users by well above 2.0.