In Consumer Insights

In honor of Earth Day, we’re turning our sights towards Uber and Lyft, two of the biggest ride-sharing services in the U.S. (among adults, ages 18 and above), that have occasionally been credited for reducing the rate of car ownership, especially in urban areas. Lyft, in particular, has bragged about getting a quarter of a million cars off America’s roads, but questions still remain about how much additional congestion these ride-hailing and ride-sharing services are generating. So how do these two services stack up when it comes to user numbers and demographics?

Uber vs. Lyft: Time for the Underdog to Shine?

Lyft, long-regarded as the underdog in the ride-hailing landscape, has seemingly benefitted from Uber’s past year of misfortune. According to Verto Watch data, Lyft enjoyed a particularly rapid rise in user numbers of the past quarter, doubling from 16 million monthly users in January to 32 million monthly users in March. And while Uber has also experienced growth in user numbers over the same period, its rise has been much more gradual, going from almost 39 million monthly users in January to nearly 42 million monthly users in March.


Has either Uber or Lyft carved a niche when it comes to specific user segments? According to Verto Watch data, both attract similar user demographics, skewing slightly toward male consumers; 52% of Lyft users and 54% of Uber users are men. And ride-hailing isn’t just for Millennials: perhaps surprisingly, more than a third of each services’ consumer base is over the age of 55: 36% of Uber users and 37% of Lyft users fall into this age category. For both services, the prospect of increased mobility and a wider range of fare options have seemingly made ride-hailing apps an attractive option for these older consumer demographics.

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