Mobile Apps & Games

This week, YouTube announced a new type of in-stream ad format. While these new ads offer advertisers with an expanded set of branding opportunities, is YouTube the best way to reach their target [...]

MoviePass's near-shutdown in July made headlines - and many angry customers. Despite an eleventh-hour bailout, the company is facing a shaky future. Can it retain both its user base and its [...]

Next week marks the 10th birthday of the iOS App Store, which was originally launched on July 11, 2008. A decade later, the apps available through these two online stores seemingly run our [...]

With Valentine’s Day on the horizon, we decided to revisit a particularly popular section of our Social Media Index: which are the most addictive dating apps?

Which of these mobile game publishers is producing the most addictive games? Verto Analytics looked at the amount of time that players spent playing titles from some of the leading mobile games [...]

As part of Verto Analytics’ research around mobile gaming trends, we identified four of the biggest movers, shakers, and letdowns of 2017.

Mobile games remain popular, but competition and user numbers have stagnated. In the latest excerpt from Verto’s trend report, we examine which mobile gaming genres and titles are positioned to [...]

As we wrap up a volatile year in tech, Verto Analytics revisits our most popular blog posts, charts, and Verto Index of the year. Social media, streaming music, and consumer behavior were the [...]

The e-commerce space has been heating up all year, and many social media platforms are exploring how they can monetize their investors (and appease investors) through the creation of various [...]

Uber is no stranger to dramatic headlines, but the surprise success of UberEats, the company’s food-delivery service, shows that UberEats is growing rapidly and could actually become a profitable [...]