Devices

With Apple’s highly-anticipated iPhone event scheduled for today, we decided to revisit our earlier February analysis of the smartphone market, based on device manufacturer. Is Apple still [...]

Last week, after years of talks, T-Mobile agreed to acquire Sprint for $26.5 billion. While industry regulators still need to approve the proposed deal, how would this merger shake up the [...]

Samsung is on the verge of revealing its new Galaxy S9 smartphone. How much of the U.S. smartphone market does Samsung currently own (among adults, ages 18 and above), especially compared to its [...]

Which devices are used most frequently, and how for how long? Verto's latest chart of the week takes a look at device session and session duration metrics for smartphones, VR kits, and more.

With Apple on the verge of announcing its new line of iPhones, Verto Analytics takes a look at the market reach of some of the biggest smartphone manufacturers in the U.S. Can Apple maintain its [...]

On the eve of Apple’s annual iPhone event, CEO Hannu Verkasalo reflects on 6 cornerstones to Apple’s success and how the company has evolved to dominate the smartphone market - at least for now.

Today’s consumers are cross-device, multitaskers. Keeping track of consumers across various devices, laptops, PCs, tablets, and smartphones, is hard enough.Add into the mix a multitude of [...]

The latest reviews of Microsoft's new laptops hint that Apple’s cachet (and price points) may be wearing thin among consumers. Microsoft's latest batch of laptops may be ready to take on Apple. [...]

When do we use our PCs, smartphones, and tablets? Verto Analytics' latest data digs into when we use each device throughout the course of the day.

If it seems like consumers are busier and more distracted than before, it’s not your imagination: some of Verto’s recent data back it up.