In 2019 Walmart posted a whopping $510.33 billion in revenue. Why? Part of the reason is that more than double the amount of US Smartphone owners are shopping on Walmart Online versus In-Store.
Continuing our recent theme of entries regarding marrying telemetry/clickstream and survey data, this week we are taking a look at how online habits/visitation differ among those having a [...]
“Surveys show that surveys never lie.” Even if surveys are properly designed to extract pertinent information, they inherently have bias in some way, shape, or form. So how does Verto overcome [...]
This year again, I had the honor of attending the annual Media Honeypot conference, where I presented some of our data and thoughts right after the keynote from Axel Springer. I spoke about big [...]
