Consumer Insights

“Surveys show that surveys never lie.” Even if surveys are properly designed to extract pertinent information, they inherently have bias in some way, shape, or form. So how does Verto overcome [...]

This year again, I had the honor of attending the annual Media Honeypot conference, where I presented some of our data and thoughts right after the keynote from Axel Springer. I spoke about big [...]

The event was produced originally by Heikki Rotko, former CEO of MTV3 (the largest commercial TV network in Finland), with the intention of connecting the different companies, startups, and [...]

Once the turkey has been eaten, the family time shared, and the football games have been watched; the holiday shopping season begins. A flurry of trips to different stores, presents to be bought, [...]

Here’s an expert explanation of how cross-device measurement actually works, plus insight into how Verto Analytics measures audience engagement to track today’s convoluted consumer journey.

On Nov 6, Americans went to the polls to make their voices heard. We analyzed visitation to news websites and apps to understand how news consumption changed leading up to the midterm elections.

At the end of October, the NFL hit the midseason mark. As a whole, there is plenty of good news: TV ratings are up 2% year over year, teams are scoring more points than ever before, and games are [...]

Given Discord’s new online game marketplace, we decided to look at how Discord compares to some of the other major online game stores in terms of reach, and specifically how many of Discord’s [...]

Earlier this month, Uber EATS announced bold ambitions to expand its food delivery services to 70% of the U.S. population by the end of the year. We analyzed four of the most popular online food [...]

The Verto Audience Spotlight provides a cross-device, consumer-centric view on a selected audience segment. This month, we take a closer look at Fitness Fans.